The Science of Sales Campaigns

No matter how much value comes from the design quality of a company’s products or services, the fact is that “products don’t sell themselves”.  Knowing how to build a sales and marketing campaign is as critical for engineering leaders to understand, as knowing how to build the right product or service for the right market. Paul Nerger, veteranContinue reading “The Science of Sales Campaigns”

Adam Bosworth: Analyzing Complex Opportunities

Adam Bosworth, an engineering leader, offers his perspective on opportunity in a complex market. Adam Bosworth, pioneer of XML technology and former Vice President of Product Management at Google, illustrates the analysis that lead him to develop his company Keas. As you watch the videos listed below, consider the way Adam deconstructs complex healthcare issues. How does heContinue reading “Adam Bosworth: Analyzing Complex Opportunities”

Steve Blank: Engineering Leadership includes Business Model Design

In this section of the on-line course, Steve Blank introduces concepts of business model design, customer development, and agile engineering encapsulated within this  Engineering Leadership curriculum. The links below are from Udacity.com (https://www.udacity.com/course/ep245)  You can login using a Google or Facebook sign in – or create a new account for yourself. For Engineering Leaders takingContinue reading “Steve Blank: Engineering Leadership includes Business Model Design”

Managing Acquisitions: Operational Excellence, Pt. 2

Charles Giancarlo, former Chief Product Officer of Cisco, talks about acquisitions in the high technology industry and his involvement in Cisco System’s acquisition of Kalpana in 1994. This segment is from the Distinguished Innovator Lecture Series at UC Berkeley. Image: Flickr, Alex Dunne Next lesson: Engineering Leadership includes Business Model Design Return to course page

Defining Goals: Operational Excellence, Pt. 1

Charles Giancarlo, former Chief Product Officer of Cisco, talks about how the best firms achieve operational excellence: defining goals, aiming high, and not being afraid to change people to change management dynamic. This segment is from the Distinguished Innovator Lecture Series at UC Berkeley. Image: Cisco Systems, Inc. Next lesson: Managing Acquisitions: Operational Excellence, Pt. 2Continue reading “Defining Goals: Operational Excellence, Pt. 1”