Adam Bosworth, an engineering leader, offers his perspective on opportunity in a complex market.
Adam Bosworth, pioneer of XML technology and former Vice President of Product Management at Google, illustrates the analysis that lead him to develop his company Keas.
As you watch the videos listed below, consider the way Adam deconstructs complex healthcare issues. How does he characterize the size of the opportunity and the issues that will have to be overcome?
Inferred measures in place of market research, pains in the system, incentives, decision-making unit, and elasticity of demand.
More on Adam Bosworth:
Adam Bosworth is the founder and CTO of Keas, a leader in healthcare wellness services. Adam was previously Vice President of Product Management at Google Inc. from 2004–2007; prior to that, he was senior VP Engineering and Chief Software Architect at BEA Systems. Known as one of the pioneers of XML technology, Bosworth previously held various senior management positions at Microsoft, including General Manager of the WebData group, a team focused on defining and driving XML strategy. While at Microsoft, he was responsible for designing and delivering the Microsoft Access PC database product and assembling and driving the team that developed Internet Explorer 4.0’s HTML engine.
References: UC Berkeley Distinguished Innovator Lecture Series on Youtube, Wikipedia.
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In this section of the on-line course, Steve Blank introduces concepts of business model design, customer development, and agile engineering encapsulated within this Engineering Leadership curriculum.
The links below are from Udacity.com (https://www.udacity.com/course/ep245) You can login using a Google or Facebook sign in – or create a new account for yourself.
For Engineering Leaders taking this open and free course, we recommend the following sections:
a) Lecture 1: What we know now:
In this section, Steve Blank explains a context for intapreneurial new ventures and why Business plans and product planning do not work well for new products and new businesses. Generally in these cases, customer information is not well known.
b) Lecture 1.5: Business Models and customer development
This section explains in more detail the business model canvas and the iterative process of validating business model hypothesis. Other concepts defined: Customer development, Pivots, and market sizing.
c) Lecture 2: Value Propositions
In value propositions, Steve Blank defines qualitative value propositions and minimum viable product.
d) Lecture 3: Customer Segments
In this lecture, Steve Blanks defines the customer segment archetype as the counterpart to value proposition. His definition of Archetypes is similar to Personas are defined by Geoffrey Moore in Crossing the Chasm.
Charles Giancarlo, former Chief Product Officer of Cisco, talks about how the best firms achieve operational excellence: defining goals, aiming high, and not being afraid to change people to change management dynamic.
This segment is from the Distinguished Innovator Lecture Series at UC Berkeley.
Image: Cisco Systems, Inc.