Fall Engineering Leadership Program Update

News: UC Berkeley is growing the Engineering Leadership Program (ELPP).  For the first time after 4 years we have opened a fall section.   The program is now full, however we are maintaining a waiting list.  We welcome this year’s new firms: Box, Juniper, Cloudera, GE, Ericsson, Altera, Kaiser Permanente, VW, Mentor Graphics, Synopsys, and Pivitol.  Participants from new firms willContinue reading “Fall Engineering Leadership Program Update”

Seminal Entrepreneurship and Innovation Skills CAN IN FACT BE LEARNED

Posted by Ikhlaq Sidhu, April 22nd, 2014 You may already be aware that the Berkeley Method of Entrepreneurship (BMofE, see link on our CET website – https://cet.berkeley.edu/curriculum/) is a unique teaching model for developing the entrepreneurial mindset, in addition to teaching tactics and providing infrastructure for the new venture process. One of the big questionsContinue reading “Seminal Entrepreneurship and Innovation Skills CAN IN FACT BE LEARNED”

The Path from Executive Education to Corporate Innovation

Posted by Ikhlaq Sidhu, December 23rd, 2013 I’m on my way back from Shanghai after being invited to work with a group of Chinese executives on their product innovation and intrapreneurship strategies, using aspects of my newly developed model for professional/executive education. It’s really an exciting model, that I used with Coca-Cola on their beverageContinue reading “The Path from Executive Education to Corporate Innovation”

The Science of Sales Campaigns

No matter how much value comes from the design quality of a company’s products or services, the fact is that “products don’t sell themselves”.  Knowing how to build a sales and marketing campaign is as critical for engineering leaders to understand, as knowing how to build the right product or service for the right market. Paul Nerger, veteranContinue reading “The Science of Sales Campaigns”

Privacy & the Internet Economy – Big Data Threats and Opportunities

Over the past 10 years, Internet ad revenue has grown by 7X, from approximately $1.5B to now $10B annually.  A major driver of this growth is a “behind the scenes” network of cookie collection companies, data exchanges, and data analytics that lead to customer data collection and highly targeted digital advertising – in short, Big Data.Continue reading “Privacy & the Internet Economy – Big Data Threats and Opportunities”

Storytelling for Engineering Leaders

As engineers and engineering leaders, we often forget the important role of “storytelling” in our work.  Usually, this takes the form of a myopic focus on our technology capabilities or markets served.  What we forget is that it won’t matter unless the concept is meaningful to people.  And stories are the medium that humans understandContinue reading “Storytelling for Engineering Leaders”